Case Studies:
•data integrations to understand customer behavior
•brand and marketing strategy
•identity, messaging, retail
•employee engagement
Customer behavior integrations (data integrations)
Connecting digital behavior with CRM and beyond
I get asked all the time, how do I know my customer if I don’t connect their online and in-store behavior? …and their purchase behavior? …and why they love our brand to begin with???
These questions and more are answered when all behavioral data is connected and giving your teams actions for growth. YES, you CAN connect the behavior.
SeaVees: repeat purchase customer plan; site visit, content and behavior analytics summary.
Challenge: understand the repeat buying journey.
Solution: integrate the analytics to CRM to match behavior and content engagement to know how to incentivize repeat purchase behavior.
RMIT (global university)
Challenge: Understand student behavior, connect SFDC with Adobe Analytics. Connect Marketo with SF Marketing Cloud
Solution: automate SFDC with Marketo so each student interaction is tracked and updated for compliance and visibility, with both subscription and opt in.
Gong: improve sales manager efficiency and sales output.
Challenge: fragmented sales territories and tracking; low morale in sales.
Solution: helping sales managers maintain their territories year over year when reps leave or go on LOA; regain trust with accurate data and planning for success.
Additional integrations for AARP, Comcast Business, and Viasat.
Brand Identity and Rebuild, (including brand council with VOC)
Brand Identity, Brand re-build, Brand promise, Brand council (and VOC inputs).Whether you need a new brand identity or you are rolling out your existing, you must reach every touchpoint with brand messaging to grow the biz:
Datajoin SAAS integrations
Challenge: create new brand identity in crowded SAAS industry
Solution: Clear, innovative design that puts the name up front and the promise of integrating data for success
(see brand ID next page)
Nu Skin Global Brand Identity
Challenge: create updated brand identity that is relevant in crowded beauty and wellness industry
Solution: Beautiful rebrand with new imagery, visuals, messaging and typeface updates to reflect discovery and aspiration in wellness.
(see plans/diagrams next page)
Pharmanex Brand refresh (nutrition/wellness)
Brand voice, messaging, visuals, sounds [yes, sounds].
Retail plan, Employee engagement, brand action plan, and NPS plan.
Once your brand is ready for every touchpoint, you must deliver it flawlessly to those touchpoints. ..every… day.
Datajoin Integrations:
Challenge: helping people understand micro integrations between analytics and customer records. complex made simple.
Solution: Messaging and events that simplify the promise: we connect customer behavior data for growth.
Nu Skin Global Brand Action Plan
Global NPS Plan (see plans/diagrams next page)
Global Employee Engagement plan (see plans/diagrams next page)
Global Brand Retail Plan (retail stores)
Pharmanex Brand Plan (nutritionals)Stoke tech promos
Discover the Best You
branding, tagline
Brand Identity refresh
transforming an outdated skin care and nutritional brand
Riverside Pop-Up Pavilion
We transformed a dated loft into a bright, flexible workspace.